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Business Challenge
Scion, a division of Toyota Motor Sales, wanted a method of improving lead capture and customer follow-up at auto shows.
Solution
The Auto Show Lead Tool was built by technology partner, DHAP Digital, for the BlackBerry® Enterprise Solution. It connects customer data gathered at auto shows with backend sales CRM systems to offer an easy-to-use transactional clearing house for sales leads.
Results
- Better lead capture
- Opportunity to close more sales
- Improved business metrics
- Leverages existing IT investments
| Industry | Manufacturing / Technology |
|---|---|
| Region | North America |
| Company Size | Large Enterprise |
| Type of Solution | Sales Force Automation and CRM |
| Solution | Custom Auto Show Tool from DHAP Digital |
| More Information |
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