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Southland Transportation Ltd.

The ease with which custom applications can be built, coupled with the easy-to-use interface of the BlackBerry smartphone itself made it the obvious choice. – Milan Eric, Senior Systems Analyst, Southland

Business Challenge

  • Southland Transportation Ltd. is a privately-owned transportation company providing school bus and other transportation services
  • They wanted a solution to better service customers by communicating interruptions to the bus schedules from a variety of factors—traffic, construction, driver availability, weather, etc.

Solution

  • Southland Transportation created a communication system that alerts parents about school bus delays in advance, so children don’t have to wait out in cold weather
  • They deployed BlackBerry smartphones, with a custom-built application so drivers can report road conditions and delays quickly and easily

Results

  • Additional business from existing customers
  • Capacity for business growth
  • Reduction in call volume at dispatch office
  • Ability to deliver unparalleled customer service
  • New competitive advantage
Industry Transportation
Region Americas
Company Size Large Enterprise
Solution The Dynamic Bus Schedule Program
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