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Business Challenge
- World leading provider of business software with more than 36,200 customer in more than 120 countries
- SAP wanted to make their account executives more productive by bringing core CRM data and functionality out into the field using BlackBerry devices
Solution
- SAP identified several key requirements for account executives before a rapid deployment that brought mobile CRM to nearly 100% adoption in six months
- CRM portal developed as a bridge to move users from desktop-based mySAP CRM solution to SAP xAPP Mobile Sales
Results
- Increased sales productivity
- Operation and quality improvements
- Cost reduction and improved effectiveness
| Industry | Technology/Other |
|---|---|
| Region | North America |
| Company Size | Large Enterprise |
| Type of Solution | Sales Force Automation, CRM |
| Solution | SAP xAPP Mobile Sales |
| More Information |