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Lafarge North America

Several people have stopped our IT Director in the halls and commented on how much they like the solution. In fact, many of them would now rather use the BlackBerry handheld than a laptop. – Tim Finley, Team Leader, Gypsum Applications

Business Challenge

  • Lafarge is the worldwide leader in building materials, with a workforce of 75,000 across 75 countries
  • The gypsum division needed to improve the efficiency of translating pricing changes to their customers
  • Current system (using pagers, phones and laptops) was slow in meeting market conditions

Solution

  • Leveraged an existing deployment of 1,500 BlackBerry® smartphones through the development of a custom application
  • Created an application that transmits instant notifications of price changes and immediate approvals
  • Built by CGI using the Flowfinity Solutions Platform for BlackBerry smartphones—integrated with the company’s JD Edwards EnterpriseOne XE system

Results

  • Sales team prefers to carry a BlackBerry smartphone versus their laptops
  • Improved customer satisfaction from faster delivery of information
  • Pricing decisions are now translated into the backend ERP system, which helps manage company profitability
Industry Manufacturing
Region North America
Company Size Large Enterprise
Type of Solution Field Service, CRM and Dispatch Operations; Sales Force Automation and CRM
Solution Mobile Pricing Approval solution—built in partnership with CGI using the Flowfinity Solutions Platform
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