Our wholesalers were spending time on administrative work. Now with BlackBerry they complete this information on-the spot. It’s a part of their culture and they’ve completely cut out the dedicated time they used to spend on this.

Business Challenge

  • One of the oldest national wholesalers of mutual funds, annuities and life insurance
  • Wholesalers used cell phones and laptops with cumbersome dial-up connections to access the company’s Customer Relationship Management (CRM) database
  • Required a streamlined, less device-intensive solution to improve the effectiveness of its mobile sales people

Solution

  • Extended mWholesaler from Pyxis Mobile on to their BlackBerry® smartphones
  • Wholesalers gained the ability to access contact information, sales history and sales reports from their Salesforce.com CRM system

Results

  • Sales teams spend less time on administration tasks and more time selling
  • Improved lines of communication between wholesalers and their internal counterparts and senior managers
  • Faster reporting cycles to track buying trends and the performance of various products
Industry Finance
Region North America
Company Size Large Enterprise
Type of Solution Sales Force Automation & CRM
Solution mWholesaler from Pyxis Mobile
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