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Compañia Argentina De Granos (CAGSA)

The BlackBerry solution was accepted by agri-producers because it meant they could always be in touch. Not needing a wire to send an email or make a phone call was a huge advantage to them. – Gaston Kauer, CIO, CTO, COO, CAGSA

Business Challenge:

Customer Success in Latin America

Compañia Argentina De Granos (CAGSA) wanted agricultural producers in Argentina to have a better way of communicating throughout the supply chain that affects the time to market for their crops.

Solution:

CAGSA worked with their carrier, Telecom Personal, and a developer, Syncrologix Mobile Solutions, to adapt Syncrologix’s SmartTasks™ application. Agricultural producers use the application on their BlackBerry® smartphones, which connects with CAGSA’s ERP system, to arrange for grain pick ups, track shipments, request fertilizer and supply delivery and check market and weather conditions.

Results:

  • CAGSA is perceived as a market leader
  • Agricultural producers are more loyal to CAGSA since the system makes them feel secure about their grain shipments
  • Many agricultural producers use the BlackBerry smartphone for their families, instead of phones
Industry Agri Business
Region South America
Company Size Large Enterprise
Type of Solution ERP Inventory and Supply Chain Management
Solution SmartTasks by Syncrologix Mobile Solutions
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