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adidas America

Our customers are totally impressed. They love that our sales reps can pull out their BlackBerry devices and, while sitting right in front of them, can pull up the data without having to make a phone call or follow up later. - Tim Oligmulller

Business Challenge

  • adidas America, part of a global corporation that produces athletic gear, uses Sales Reps in the field and Customer Service Reps in the warehouse offices to sell merchandise to retailers
  • They wanted to offer the team of mobile sales reps the ability to check inventory on-the-spot and capitalize on the ability to close business opportunities

Solution

  • Built their own custom sales force and CRM application using the BlackBerry® Enterprise Solution
  • Key components of the sales process were automated on BlackBerry® smartphones to allow the team to access up-to-the-minute inventory data stored in the company’s database

Results

  • Ability to speed up and increase sales
  • Increased productivity for sales teams
  • Greater customer satisfaction
  • Potential for expanding wireless business solutions
Industry Retail/Wholesale
Region Americas
Company Size Large Enterprise
Type of Solution Sales Force Automation and CRM
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